Privacy Policy

Applies to: B2B visitors, prospects, and customers of our sportswear/ activewear/ gym clothing manufacturing/wholesale/ custom services.

We are a China-based manufacturer providing OEM/ODM sportswear to EU/UK/US/AU/NZ markets. This Privacy Policy explains what personal data we collect, how we use it, your rights, and how to contact us.

1. Who We Are

• Controller: MaiShi Group Co., Ltd.
• Registered address: No.2, East Zhining Road, Maqiao Industrial Zone, Haining City, Zhejiang Province, China. 314419.
• Privacy contact: [email protected]
• If you are in the EU/UK, you may contact us via the above email for privacy requests. We will respond within statutory timeframes.

2. What Data We Collect

• Contact and business info: name, job title, company, email, phone, country/region.
• Inquiry and order data: product interests/specs, sample/shipping address, VAT/tax info (if provided), communications.
• Usage data: IP address, device/browser, pages viewed, timestamps, referral URLs.
• Cookies/Tags: analytics and, if consented, advertising/remarketing tags.
• Support channels: live chat, WhatsApp, Telegram or similar tools may collect identifiers and conversation content.

We do not intentionally collect sensitive personal data or data from children.

3. How We Use Your Data and Legal Bases

• Respond to inquiries and provide quotes/samples(contract/performance; legitimate interests).
• Account and customer management (contract; legitimate interests).
• Logistics and delivery: arranging courier/forwarder shipments (contract; legitimate interests).
• Improve site and services via analytics, security, and debugging (legitimate interests).
• Marketing communications (consent or legitimate interests, depending on jurisdiction). You can opt out anytime.
• Compliance and fraud prevention (legal obligation; legitimate interests).

4. Cookies and Similar Technologies

We use essential cookies for functionality and security.

Types of cookies we use

• Essential (strictly necessary): enable core functions like security, form submission, and preference storage.
• Analytics: help us understand website performance and improve our services (Google Analytics 4, StatCounter).
• Advertising/Remarketing: reach relevant B2B audiences and measure campaigns (Google Ads, LinkedIn, Facebook).
• Functionality: enhance features such as live chat or remembering your settings.

Legal basis

• Essential cookies are necessary to provide the service (legitimate interests/necessary for the service).
• Analytics and advertising cookies are used only with your consent, which you can withdraw at any time.

Managing your preferences

You can accept or reject non-essential cookies via our cookie banner. You may update your choices at any time by selecting “Change cookie preferences” in the website footer.

Third-party cookies

Some cookies are set by our service providers. These providers may process data in their own locations; we require contractual safeguards and use encryption in transit. For further details, see the “Sharing Your Data” and “International Transfers” sections of this Policy.

Retention

Cookie lifetimes vary by type: essential cookies typically expire at the end of your session; analytics/advertising cookies may persist from 1 to 24 months unless you delete them earlier via your browser settings.

5. Sharing Your Data

We do not sell personal data. We share limited data with service providers under contracts and safeguards:

• Hosting/CDN: A2hosting/ Cloudflare.
• Analytics: Google Analytics (GA4), StatCounter.
• Advertising: Google Ads, LinkedIn, Facebook.
• Email: Zoho.
• Logistics: DHL/UPS/FedEx/ Local forwarders from EU/UK/AUS/NZ/USA.
• Professional advisors: (legal, compliance, and tax advisors) where necessary to obtain advice, protect our rights, or comply with legal obligations.

Providers may process data in their respective locations. We require confidentiality and data protection commitments.

6. International Transfers

We operate from China and may process data in China, the EU/EEA, the UK, the US, and other regions where our providers are located.
When transferring personal data internationally, we use appropriate safeguards (e.g., encryption in transit, contractual protections such as EU Standard Contractual Clauses where applicable).

7. Data Retention

• Leads and inquiry records: typically 24–36 months from last interaction.
• Customer/order/account records: retained as required by law and tax regulations.
• Analytics data: according to platform settings 14–26 months.
  When retention ends, we delete or de-identify data.

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you.
• Rectify inaccurate or incomplete data.
• Delete your data, or request restriction of processing.
• Object to processing (including direct marketing).
• Withdraw consent at any time (where processing is based on consent).
• Data portability (EU/UK).
• For California residents, rights under CPRA/CCPA, including the right to know, delete, correct, and to opt out of sharing for cross‑context behavioral advertising.

To exercise rights, contact [email protected]. We may request proof of identity.

You also have the right to lodge a complaint with your local supervisory authority (EU/UK).

9. Security

We employ technical and organizational measures, including encryption in transit (TLS), access controls, least‑privilege management, network security (e.g., WAF/CDN), and staff confidentiality obligations. No method of transmission is 100% secure, but we strive to protect your data.

10. Third-Party Links

Our website may link to third-party sites. Their privacy practices are governed by their own policies.

11. Children’s Privacy

We provide B2B services and do not target children. If we inadvertently collect data from a minor, we will delete it.

12. Changes to This Policy

We may update this Policy periodically. Material changes will be indicated by updating the “Effective date” and, where appropriate, by notice on the site.

13. Contact

• Email: [email protected]
• Postal: MaiShi Group Co.,Ltd. No.2, East Zhining Road, Maqiao Industrial Zone, Haining City, Zhejiang Province, China. 314419.
  For EU/UK residents, you may also contact your local data protection authority if you believe your rights have been infringed.

Optional Disclosures

• EU/UK Representative: We have not appointed an EU/UK representative. You can contact us directly at [email protected] for any privacy inquiries.
• Data Protection Officer (DPO): We have not appointed a Data Protection Officer. For privacy matters, please contact our Email.
• Do Not Track: Do Not Track: Our services do not respond to browser DNT signals. Please use our cookie banner to manage your preferences.
• Automated decision‑making: We do not use solely automated decision‑making that produces legal or similarly significant effects.